All posts by: UpTop Team

5 Steps to Optimize Website Navigation

Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance metric — from lead generation to sales and returning customer loyalty. The reason behind this is simple. Organizations that keep their customers’ feelings in mind are […]
internal alignment

How to Achieve Internal Alignment on UX Vision

Offering a great user experience (UX) is one of the most effective ways to drive engagement, increase spending, and improve customer loyalty. A cohesive, meaningful UX encourages users to form a relationship with the brand. There isn’t anything new or even uncontroversial about this. It’s a fundamental truth that some of the greatest business leaders […]
erase-friction-increase-revenue

[VIDEO] Erase Friction to Increase Revenue

The panel we assembled: Leigh Allen- Aredondo, Head of UX @ Spruce Up, Podcast Host of UX Cake David Kendall, Principal of UX Design @ AT&T Casey Goddard, Head of Product Management @ Yotta Digital Ventures Michael Woo, Director of UX @ UpTop Moderator – Craig Nishizaki, Sr. Director of Business Development @ UpTop We […]
managing_legacy_systems

Managing Legacy Systems: When to Upgrade, Replace, or Rebuild

Every business relies on a set of core technology systems to function. These solutions include everything from a digital freelancer’s free cloud storage account to a fully featured enterprise SAP implementation that serves hundreds of employees, with an accompanying six-figure price tag. But technology continues to advance, and user expectations – both inside and outside […]
database

Utilize DevOps to Quickly Modify Database Structure

Database changes are tedious, time-consuming challenges that introduce a great deal of risk into any organization. Deploying database schema changes is a highly demanding technical task, and it takes critical development hours away from other strategic objectives. At the same time, lagging database response can obstruct even the best-planned application deliveries and slow down an […]
community

5 Foolproof Strategies for Optimizing an Online Community Site

The world’s most successful online businesses are more than just websites; they’re also platforms that power entire communities. This makes sense, considering the user community makes a brand powerful in the first place. Popular online communities like GoodReads, DeviantArt, or CouchSurfing work because they empower users to meaningfully interact with one another in ways that […]
program_manager

Get Everyone on Board with a Program Manager

Selling design isn’t an easy task. Convincing colleagues and decision-makers to buy design isn’t either. Yet any company that wants to lead the way in terms of the user experience (UX) it offers absolutely has to make the effort. The nature of UX design makes this proposition a little more complex than it sounds. It […]
presentation

Why Journey Mapping Requires a Workshop

In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of these departments exist for the same reason, however, and the processes they complete influence the customer experience. In order to streamline that experience throughout […]
Design Sprint

Improve Team Strategy with Design Sprinting

Coming up with fresh, innovative ideas isn’t always easy. Real creativity can often seem just out of reach, or something that only gifted visionaries are capable of. But creativity is a skill that can be improved. It is not, as the Ancient Greeks believed, a kind of “divine madness” that only a few lucky people […]
Puzzle

Conversational UI Offers a Next-Level UX

User onboarding is a delicate process. It is one of the first places where developers get to showcase their skills and demonstrate how well they can serve users’ needs. It’s also where the vast majority of user drop-off occurs. If a brand, product, or service manages to tell a consistent, compelling story from its very […]