All posts by: UpTop Team

Success Crossword

Use Journey Mapping to Identify & Resolve UX Friction

Every technological process involves a necessary series of steps, or clear set of conditions, that must be met, one-by-one, for the overall project to be a success. This is especially true for mobile apps, whose users are interested in an additional, all-important element – convenience. In order to be successful in today’s on-the-go mobile culture, app […]
API Integration

Do API Integrations Improve the User Experience?

If there is one major difference between 21st-century products and those of yesteryear, it’s the focus on user experience (UX). In the past, manufacturers expected consumers to learn how to use their products. While UX played a small role in industrial product design, it was Apple’s Don Norman that put user experience front and center […]
5-Business-Problems-Solved-by-UX

5 Business Problems Solved by UX

When scaling a business, it’s important to identify inefficiencies in your operations and sales performance early on. Unfortunately, many organizations don’t know where to begin when assessing their short and long-term business needs while learning from, and avoiding, costly mistakes. User experience (UX) design can provide several benefits to companies who are looking to improve […]
Design-That-Allows-Users-Help-Themselves

Design That Allows Users to Help Themselves

Self-service applications have become a major consumer trend in the past few years. In fact, 50 percent of consumers now prefer self-service over interacting with someone else to solve an issue. So how does this affect UX designers, and the way products are built? Read on to learn all about self-service applications and how to […]
UX-Can-Put-Customer-Support-User-Hands

UX Can Put Customer Support in the User’s Hands

Consumers like instant gratification, and it’s no different when it comes to customer service. Whether it’s pre-sale or post-sale support, your customers want answers to their questions right away – whenever and wherever is convenient for them. Hiring a large customer service team is very costly and not feasible for most businesses, however. What can […]
Essentials-Creating-Customer-Journey-Map

Essential Elements in Creating a Customer Journey Map

Customers are increasingly savvy and look beyond products or pricing when they make purchasing decisions. They want to buy from businesses that offer a high level of customer service and deliver a seamless buying process. In fact, 86 percent of buyers are willing to pay more for a better customer experience. In order to design […]

3 Examples of Business Problems Solved by UX Design

Until recently, everyday objects and business tools were defined by technology, and technology was largely determined by engineers. Consider the telephone. From Alexander Graham Bell’s first experiments, up until the moment Steve Jobs entered the scene, telephone design meant making the product look attractive – and little more. For most of human history engineers have […]

Design Social Media Chatbots to Improve Sales Team Success

Innovation and automation have become guiding principles for agile businesses looking to inject disruptive technologies into their workflows. One such disruption that has proven to be a game changer in recent years is the Artificial Conversational Entity, otherwise known as the chatbot. While AI-driven technology is not a new concept, businesses have found much more […]

7 KPIs to Measure the ROI of UX Design

UX design plays a vital role in the overall success of your website or software application. It’s not uncommon then that companies put a large number of resources into developing UX that is both highly functional and innovative for their user base. However, how do you know if you’re seeing a positive ROI when it […]
Growth Hacking that creates great UX

Growth Hacking That Creates Great UX

To some entrepreneurs, growth hacking sounds like short-term, get-rich-quick business planning. But it’s definitely more than that. Growth hacking means more than obsessively focusing on increasing the number of users your product has. Although this remains a defining feature of the growth hacking strategy, it doesn’t work unless you put plans in place for keeping […]