Blog Posts About Business Development

marketing and UX design create effective marketing strategy

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]
A business team debating.

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

In an enterprise setting, very few decisions ever get made unilaterally. This is especially true when it comes to building applications, designing a website, portal or intranet. C-level executives will certainly want to put their seal of approval on the project. So will your marketing department. Your sales force will likely have an opinion, in […]

Can Enterprise UX Solve the Workplace Engagement Crisis?

Based on the results of a recent Gallup poll of millennial employees, business leaders are faced with a serious crisis. According to the poll, only 29 percent of respondents claimed to be actively engaged in the workplace. This is particularly significant because millennials are now the largest age group in the workforce, representing 38 percent […]

Data Center vs. the Cloud: Should I Move My Business?

Data centers contain all of a company’s proprietary data and are an essential part of any organization’s network. Traditionally, data centers are located on-site and managed by in-house IT departments. Yet, the emergence of cloud-based offerings has business leaders asking, “should I move my business to the cloud?” Many organizations seem to think they should. […]

Employee-facing Mobile Applications: Four Questions to Ask First

As the dust from Black Friday settles, a clear trend has emerged: retail businesses that focused their sales efforts on mobile users were greatly rewarded. According to Newsweek, mobile shopping accounted for over a third of all online shopping, up 6 percent from last year. The article also revealed that apps from retail giants like […]

Sink or Swim: Keeping Your Head Above Water in a Sea of Big Data

Big Data and mobility are among the top trends that will shape global technology over the next decade. CIOs are increasingly challenged to provide business value, while faced with an overflow of new technologies. UpTop recently wrote a whitepaper, published by the Enterprise Mobility Exchange (EME), in which business leaders will learn about the explosion of […]

Enterprise Applications and Their Impact on Employee Retention

Although it may not receive as much attention as product innovation or quality customer service, employee retention is just as critical to an organization’s success as any other facet of business. In this article we will discuss how enterprise applications can help lead to organizational retention. When Employees Leave Retention is important largely because attrition […]