Blog Posts About Mobile

Mobile Strategy: Google Update Places Emphasis on Mobile Friendliness

Last month, Google rolled out an updated algorithm for mobile searches designed to reward websites that are optimized for mobile—meaning they are easy to view and use—with better search rankings. The algorithm’s release date quickly became known as the beginning of “Mobilegeddon,” the implication being that websites with no mobile strategy in place and thus, […]

User Experience Design: What Every Marketer Needs to Know

  One of the exciting – and sometimes daunting – challenges that’s evolved from the digital age is that businesses are constantly given more and better ways to communicate with customers and prospects. Relaying brand messages and creating engagement are two of a marketer’s most critical job responsibilities, so this expanded reach impacts these professionals […]

Mobile Commerce Is Exploding: Will You Be in on the Boom?

If there is a single image that represents technology’s importance in our society today, it would likely be the familiar sight of a group of people all looking down intently at a mobile device while walking to their various destinations. Although mobility has likely increased the frequency with which people bump into each other as […]

GeekWire Mention: Apple Watch Apps, BusMe & PowPopFX

The much-anticipated Apple Watch launch has finally arrived. Media outlets have been especially abuzz with news of impending apps for the past few weeks, and UpTop is proud to be included in the mix. GeekWire covered UpTop’s BusMe and PowPopFX apps in their latest round up. Read more to find out who else is Apple Watch-ready! […]

Six UX Design Stats That Might Surprise You

If you maintain a company website or offer a web or mobile application to customers as an engagement tool or to your employees for collaboration, you are probably aware of just how critical UX design is in the online world today. As user expectations for a seamless, simple experience continue to grow—especially for products or […]

With PowPopFX, Become a Ventriloquist in Seconds

At UpTop, we are always looking to learn and test on new platforms, devices and frameworks so that we can stay up to date on industry trends. We put our knowledge to the test with our latest project PowPopFX, an application conceived, designed and developed in-house for the Apple Watch. The PowPopFX Watch app gives […]

With BusMe, No More Sweaty Bus Rides

As part of our overall strategy to better serve our clients, the UpTop team is continually learning and trying new things. Developing applications for the Apple Watch is the latest example. To put our knowledge to the test, we developed a new app – BusMe. Now that I’ve shared some of our secrets for creating Apple […]

Mobile User Experience Design Must Be Part of Your Ecommerce Strategy

For years, creating a top-notch ecommerce user experience (UX) was primarily about creating a simple, intuitive desktop website. While desktop site design and functionality remain paramount for businesses with an online presence, today’s companies must also consider the importance of creating a robust mobile strategy with a high-quality user experience via a custom application, a […]

Apple Watch Apps: Developing on the Edge of the Unknown

Meeting technical challenges in the face of the unknown can be difficult. Sometimes a developer’s best guess is the only thing they have to go on – but, as with most things, experience is everything. Consider the Apple Watch. This watch has the potential to change (yet again) how people are operating within their world. […]

Banks lag when it comes to mobile user experience

Image SourceNow more than ever, businesses are ramping up their UX efforts because the positive ROI of a good Customer Experience is becoming clear as customer loyalty and profits increase. And it’s not just theory, either. Forrester’s Customer Experience index (CXi) shows a direct relationship between a positive customer experience and higher profits. CXi measures […]