Blog Posts About UX Research

Uptop’s UX Discovery Workshop

Our UX team recently conducted a 3-day Discovery Workshop for a client in the healthcare industry. Their company was using an analog process for their clients’ paperwork; thus, we were tasked with finding a way to incorporate new technologies and improve the digital user experience. Another challenge was to find a solution to their current […]

Why Discovery Matters: Updating Legacy Systems Within Enterprise UX

As a business grows and the needs of employees and customers change, it is important to understand that the organization’s internal system is not a one-time project that can be checked off the to-do list after launch. As growth happens and time passes, the system needs to be tended to regularly in order to integrate […]

IoT Marketing Strategy: Designing Success for your SMB

It’s noon. You’re famished. You head outside to find some lunch, but you can’t make up your mind about where to eat. All of a sudden your phone vibrates. It’s an alert from the sandwich shop to your right. You haven’t been there since you called in an order for a pastrami sandwich last month. […]

Is Your eCommerce Website Working for You?

The importance of your website in relation to business strategy cannot be understated in today’s digital economy. Potential customers will look to your website for evidence of trustworthiness, competence, superior products and services. Is your company doing all it can to optimize the user experience? Take this quiz to see how well you rank!  To […]

Confirmation Bias: The True Value of Newcomer Eyes in User Research

If you have ever worked on a project over a long period of time, you have likely felt the phenomenon known as a confirmation bias. Confirmation bias, a term first coined by psychologist Peter Wason in a 1960 research paper, is generally defined as the tendency to seek out and analyze information in a way […]

User Research: Four Time-Saving Tips

You have a user research budget to improve your app, website or design, but you’ve hit a wall when searching online keywords like “customer research,” “user profile,” “usability testing,” “survey testing,” or “how do I increase my conversion?”   As you comb through dozens of online tutorials, best user research practices, and not-so-technical how-to articles, you’re […]

Discovery: Why “Why?” is a Critical Question for Long-term Success

Imagine this: you’re about to embark on a new project, and you find yourself in a room full of people who have been thinking for a long time about the work you’re about begin. Sometimes they say things like: “It’s just THIS. We already have a working version of it—which you can look at—and there […]
best-mobile-strategy

Best mobile strategy? Ask the right questions first.

If you’ve been slow to create mobile-friendly versions of your website – or go one step farther and create a standalone app – the stats that keep rolling out about the predominance of smart phones and tablets are likely to tip the scale for you. How much time, effort and money you pour into your mobile […]
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