Our Blog

Sharing insights on design and technology

Mobile User Experience Design Must Be Part of Your Ecommerce Strategy

For years, creating a top-notch ecommerce user experience (UX) was primarily about creating a simple, intuitive desktop website. While desktop site design and functionality remain paramount for businesses with an online presence, today’s companies must also consider the importance of creating a robust mobile strategy with a high-quality user experience via a custom application, a […]

Apple Watch Apps: Developing on the Edge of the Unknown

Meeting technical challenges in the face of the unknown can be difficult. Sometimes a developer’s best guess is the only thing they have to go on – but, as with most things, experience is everything. Consider the Apple Watch. This watch has the potential to change (yet again) how people are operating within their world. […]

Talent Spotlight on Michael Woo, UX Design Team Lead

Talent Spotlight is a monthly feature profiling the employees of UpTop. See the Talent Spotlight archive for more profiles. What is your role at UpTop and what projects do you work on? I joined UpTop last August (2014) and was recently appointed as the lead of the user experience design team. My main focus is making […]

Why Angular: The UpTop website redesign

We recently re-designed the UpTop website using AngularJS as the front-end framework. And as enterprise leaders today struggle to make sense of the many options available within the modern web, we wanted to share our thoughts on why we decided to make this transition. Very powerful community solutions exist for common problems encountered in modern […]

UpTop Hires Industry Leading Director of Business Development

SEATTLE, WA – UpTop (www.uptopcorp.com), a UX design and development studio, today announced that Vennessa Dirks has joined the company to further develop their growing portfolio of regional and national accounts as the Director of Business Development. Dirks comes with a wealth of experience in the technology industry, having spent the last seven years at LG […]

Banks lag when it comes to mobile user experience

Image SourceNow more than ever, businesses are ramping up their UX efforts because the positive ROI of a good Customer Experience is becoming clear as customer loyalty and profits increase. And it’s not just theory, either. Forrester’s Customer Experience index (CXi) shows a direct relationship between a positive customer experience and higher profits. CXi measures […]

Adaptive design or progressive enhancement?

A lot of business blogs will suggest that you start your web development conversation by deciding whether you need to build either a responsive or an adaptive website. There’s some confusion inherent in asking that question, as responsive and adaptive design aren’t opposites. Responsive means creating a site that works well and looks good on […]