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UpTop Hires Industry Leading Director of Business Development

SEATTLE, WA – UpTop (www.uptopcorp.com), a UX design and development studio, today announced that Vennessa Dirks has joined the company to further develop their growing portfolio of regional and national accounts as the Director of Business Development. Dirks comes with a wealth of experience in the technology industry, having spent the last seven years at LG […]

Banks lag when it comes to mobile user experience

Image SourceNow more than ever, businesses are ramping up their UX efforts because the positive ROI of a good Customer Experience is becoming clear as customer loyalty and profits increase. And it’s not just theory, either. Forrester’s Customer Experience index (CXi) shows a direct relationship between a positive customer experience and higher profits. CXi measures […]

Adaptive design or progressive enhancement?

A lot of business blogs will suggest that you start your web development conversation by deciding whether you need to build either a responsive or an adaptive website. There’s some confusion inherent in asking that question, as responsive and adaptive design aren’t opposites. Responsive means creating a site that works well and looks good on […]

Much ado about mobile

U.S. consumers will make 29 percent of their online purchases (excluding food and travel) via smartphones and tablets in 2014, according to Forrester Research’s report US eCommerce Forecast: 2013 To 2018. That’s a notable jump from last year’s 21 percent. And mobile-generated sales (excluding food and travel) are expected to reach $86 billion this year — […]

Common-Sense Strategy, Part 2: What digital assets do you need to reach your business goals?

In the first post in this Common-Sense Strategy series, we talked about the importance of thinking critically as you consider a new or overhauled digital strategy. Part of that critical thinking process involves evaluating your goals and then looking at the reality of your assets. Consider your business goals first and foremost, then look at […]

The future of travel: Q&A with Will Daugherty

A few years back, UpTop worked on an innovative travel project with Seattle’s Will Daugherty, who was then president of Expedia’s Destination Services & Expedia Local Expert division. Daugherty is now SVP & GM of DoubleDown Interactive, a social and mobile game company. When we touched base with him recently, we asked for his thoughts […]