We have Michael Woo and Thomas Wu talking about how it has influenced their lives as designers. We also have a design thinking playbook for you start utilizing and impacting business needs with this framework today.
This week's Turning On The Desk Lamp features Craig Nishizaki, our Sr. Director of Business, Design, and Development. Why is UX research important? Now more than ever users have very high expectations for the user experience of your website, app, anything! If you don't dig dipper into what your users are telling you, how can you create an experience they want? Craig walks you through our approach and tactical ways UX research can be not only effective by scrappy as well.
6 months ago
Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet, growth hacking is used to describe the rhythms that encourage quick and scalable growth for start-up companies. Sean Ellis coined the term, and it arose […]
On Friday, August 17, Uptop was proud to once again be a sponsor at the Pike Place Market Foundation’s Sunset Supper where 100 of our region’s top restaurants, wineries, distilleries and breweries donated samples of their bounty. The Foundation’s work supports the Market with a total of eight focused services including the Senior Center and […]
Michael Woo, our UX Manager, talks about how Journey Mapping is utilized at UpTop. Every so often - through our client work - we get into situations where we need improve how we do things, both internally and externally. For example, it might be answering the question ‘how might we make the kickoff of a project with a new client more streamlined and impactful’? In the past, we would handle these situations as they came up. But doing a journey map for ourselves was good for several reasons, watch to find out more.
6 months ago
In this mini-series, Jon Edwards and Erik Williamson will highlight blockchain technology and what it means for business. As well as real-world applications of the technology that companies could implement already. How do you plan on using new technology, like blockchain, to improve your customer's experience?
User experience might be the most underrated part of growing a successful business. Far too many companies treat it like an afterthought, rather than a primary goal. And this is to their detriment. Sure, as a UX design and development agency, we might be a little biased here, but given the transformative results we’ve seen […]
7 months ago
Experimentation is often seen as the realm of either engineering or marketing, but we believe that it plays a significant role in solving user experience and design problems as well. What’s In an Experiment? Design is about solving problems, whether that problem is solving a business goal, improving team productivity, bringing in new users and […]
11 months ago
Retailers are facing a crossroad today: do they focus just on their brick and mortar experience or do they innovate their tech to bring a seamless digital and physical shopping experience to their customers? Many retailers are challenged with lagging sales as they struggle to update their digital experience to coincide with their brand identity. […]
Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate good interactions with businesses. Now think about a time where you had a terrible experience with a company. When you got off […]