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Sharing insights on design and technology

program_manager

Get Everyone on Board with a Program Manager

Selling design isn’t an easy task. Convincing colleagues and decision-makers to buy design isn’t either. Yet any company that wants to lead the way in terms of the user experience (UX) it offers absolutely has to make the effort. The nature of UX design makes this proposition a little more complex than it sounds. It […]
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Why Journey Mapping Requires a Workshop

In most organizations, the customer journey touches almost every department. It needs to – the entire purpose of the company’s existence is to generate profit by meeting customers’ needs. All of these departments exist for the same reason, however, and the processes they complete influence the customer experience. In order to streamline that experience throughout […]
Design Sprint

Improve Team Strategy with Design Sprinting

Coming up with fresh, innovative ideas isn’t always easy. Real creativity can often seem just out of reach, or something that only gifted visionaries are capable of. But creativity is a skill that can be improved. It is not, as the Ancient Greeks believed, a kind of “divine madness” that only a few lucky people […]
Puzzle

Conversational UI Offers a Next-Level UX

User onboarding is a delicate process. It is one of the first places where developers get to showcase their skills and demonstrate how well they can serve users’ needs. It’s also where the vast majority of user drop-off occurs. If a brand, product, or service manages to tell a consistent, compelling story from its very […]
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5 Business Problems Solved by UX

When scaling a business, it’s important to identify inefficiencies in your operations and sales performance early on. Unfortunately, many organizations don’t know where to begin when assessing their short and long-term business needs while learning from, and avoiding, costly mistakes. User experience (UX) design can provide several benefits to companies who are looking to improve […]