Blog Posts Tagged With user testing

Restoring brand image through a better user experience

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand differentiator within the next three years. Forward-thinking businesses that want to cultivate sustainable long-term growth and a positive brand image are already laying the foundation for […]
A business team debating.

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

In an enterprise setting, very few decisions ever get made unilaterally. This is especially true when it comes to building applications, designing a website, portal or intranet. C-level executives will certainly want to put their seal of approval on the project. So will your marketing department. Your sales force will likely have an opinion, in […]

Emerging Tech Underscores the Importance of UX Testing

Even UX is subject to the primary tenet of evolution—survival of the fittest. After years of experimentation in web design, industry standards and best practices have been firmly established and accepted by a majority of developers and designers. Even mobile, which is a relatively new interface by comparison, leaned on a set of OS-reinforced design […]

UX Designers: How Mindfulness Relates to the UX Process

Mindfulness is a modern practice with roots tracing back to early Buddhism. It is a form of meditation in which you focus solely on your breathing but make note, in a non-judgmental way, when your mind begins to wander. Practicing mindfulness has been said to reduce stress, as well as provide better focus and clarity […]

Confirmation Bias: The True Value of Newcomer Eyes in User Research

If you have ever worked on a project over a long period of time, you have likely felt the phenomenon known as a confirmation bias. Confirmation bias, a term first coined by psychologist Peter Wason in a 1960 research paper, is generally defined as the tendency to seek out and analyze information in a way […]