user testing Archives

Design Thinking, Enterprise, UX Research

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand di...

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Development, Leadership, UX Design

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

In an enterprise setting, very few decisions ever get made unilaterally. This is especially true when it comes to building applications, designing a website, portal or intranet. C-level executives wil...

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Technology, UX Design

Emerging Tech Underscores the Importance of UX Testing

Even UX is subject to the primary tenet of evolution—survival of the fittest. After years of experimentation in web design, industry standards and best practices have been firmly established and acc...

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Design Thinking, Process, UX Design

UX Designers: How Mindfulness Relates to the UX Process

Mindfulness is a modern practice with roots tracing back to early Buddhism. It is a form of meditation in which you focus solely on your breathing but make note, in a non-judgmental way, when your min...

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UX Research

Confirmation Bias: The True Value of Newcomer Eyes in User Research

If you have ever worked on a project over a long period of time, you have likely felt the phenomenon known as a confirmation bias. Confirmation bias, a term first coined by psychologist Peter Wason in...

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Insights Tagged With user testing

Restoring Brand Image Through Improved User Experience

3 Reasons a UX Team Should Judge Your Company’s Internal Debates

Emerging Tech Underscores the Importance of UX Testing

UX Designers: How Mindfulness Relates to the UX Process

Confirmation Bias: The True Value of Newcomer Eyes in User Research

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