Participants:
-
- Craig Nishizaki, Head of Business @UpTop
- Michael Woo, Head of Design @UpTop
Length: 1m 6s
Craig Nishizaki:
Where do teams go wrong in developing their web strategy?
Michael Woo:
A few things come to mind. First, basing strategy on a lack of data or bad data. And what I mean by that is even in the presence of good data, which I would say is a good balance between quantitative and qualitative, it’s being confident that you have people to analyze and interpret the data first and foremost, and being able to tease out the actionable insights that will help inform your decision making. Another thing that comes to mind is not putting the users first, or at least having them part of the conversation. So there’s every organization at different levels of UX maturity. And do you remember Craig, the six levels of UX maturity from Nielsen Norman where stage one is an organization that’s absent of UX and it goes all the way to stage six, which is an organization that is completely user-driven. Even if you are at the lower end of that scale, good web strategy should include users as part of their strategy. And if you want to be successful, I think they should definitely be a part of your strategy. The last one that comes to mind is not thinking big enough. So what this means is having a vision for where you want to be three or five years out, not just the current year, making sure your web strategy aligns and scales to that.
For more information, watch the entire podcast which includes the clip above.
