Blog Posts About Digital Strategy

Mobile Commerce Is Exploding: Will You Be in on the Boom?

If there is a single image that represents technology’s importance in our society today, it would likely be the familiar sight of a group of people all looking down intently at a mobile device while walking to their various destinations. Although mobility has likely increased the frequency with which people bump into each other as […]

Keeping Your Head Above Water in a Sea of Big Data

  Big Data Visualization: The Key to Your Business Intelligence Strategy Everywhere you turn, big data is seemingly staring you in the face. You have heard all the hype, and as a marketing decision maker, the concept makes sense. The ability to break down tremendous quantities of digital information into an actionable business intelligence strategy […]
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Much ado about mobile

U.S. consumers will make 29 percent of their online purchases (excluding food and travel) via smartphones and tablets in 2014, according to Forrester Research’s report US eCommerce Forecast: 2013 To 2018. That’s a notable jump from last year’s 21 percent. And mobile-generated sales (excluding food and travel) are expected to reach $86 billion this year — […]
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Common-Sense Strategy: What Digital Assets Do You Need to Reach Your Business Goals?

Part of the critical thinking process involves evaluating your goals and then looking at the reality of your assets. Consider your business goals first and foremost, then look at what it’s going to take to meet your goals … in short, focus on your requirements before getting romanced by “features.” So what are you trying […]
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Best mobile strategy? Ask the right questions first.

If you’ve been slow to create mobile-friendly versions of your website – or go one step farther and create a standalone app – the stats that keep rolling out about the predominance of smart phones and tablets are likely to tip the scale for you. How much time, effort and money you pour into your mobile […]
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