Blog Posts About Digital Strategy

Tackling the IT Talent Deficit With Strategic Resourcing

One of the most pressing challenges for businesses—from small and mid-sized to the Fortune 500—is a dire lack of talent in the IT field. Organizations in every industry are experiencing a severe hiring crunch as they attempt to fill crucial technical positions. In fact, in a recent survey of IT leaders conducted by InformationWeek, 88 […]

4 Things to Keep in Mind as a Project Manager

Any significant project has a variety of requirements and dependencies that call on numerous individuals with varying skill sets. But, ultimately, when push comes to shove, the success or failure of any project rests on the project manager’s shoulders because of the authority and overall project visibility they have. In other words, the buck stops […]

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products or meet face-to-face with a business to hear an introductory sales pitch for services. Today, however, a significant portion of purchase research is […]

Mobile Commerce Is Exploding: Will You Be in on the Boom?

If there is a single image that represents technology’s importance in our society today, it would likely be the familiar sight of a group of people all looking down intently at a mobile device while walking to their various destinations. Although mobility has likely increased the frequency with which people bump into each other as […]

Keeping Your Head Above Water in a Sea of Big Data

  Big Data Visualization: The Key to Your Business Intelligence Strategy Everywhere you turn, big data is seemingly staring you in the face. You have heard all the hype, and as a marketing decision maker, the concept makes sense. The ability to break down tremendous quantities of digital information into an actionable business intelligence strategy […]
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Much ado about mobile

U.S. consumers will make 29 percent of their online purchases (excluding food and travel) via smartphones and tablets in 2014, according to Forrester Research’s report US eCommerce Forecast: 2013 To 2018. That’s a notable jump from last year’s 21 percent. And mobile-generated sales (excluding food and travel) are expected to reach $86 billion this year — […]
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Common-Sense Strategy: What Digital Assets Do You Need to Reach Your Business Goals?

Part of the critical thinking process involves evaluating your goals and then looking at the reality of your assets. Consider your business goals first and foremost, then look at what it’s going to take to meet your goals … in short, focus on your requirements before getting romanced by “features.” So what are you trying […]
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Best mobile strategy? Ask the right questions first.

If you’ve been slow to create mobile-friendly versions of your website – or go one step farther and create a standalone app – the stats that keep rolling out about the predominance of smart phones and tablets are likely to tip the scale for you. How much time, effort and money you pour into your mobile […]
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