Blog Posts About Digital Strategy

marketing and IT working together

6 Solutions for Bridging the Gap Between Marketing and IT on Your Next UX Project

As a business leader, you know how difficult it can be to reach a true consensus when pursuing new initiatives. While various departments within your organization are working towards one goal, there are bound to be disagreements from time to time. Not everyone will want to take the same path, or share your beliefs in […]

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website or software product. Marketing is focused on conversion rates and acquisition. Design is focused on a delightful, clear and seamless user experience. It’s important to remember […]
marketing and UX design create effective marketing strategy

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]

4 Ways to Get Ahead of the Curve in Enterprise UX

Any business that utilizes an internal portal, intranet, or application strives to achieve a seamless and intuitive user experience to ensure personnel can improve communications, mitigate downtime and accomplish tasks more efficiently. Because the impact of UX for internal business needs derives its value from workforce optimization, the stakes to achieve a superb experience increase […]

Proving the Value of UX Design

Using a website or application that has been optimally designed based on user experience (UX) is like a breath of fresh air for users typically encumbered by poorly designed platforms during their online hunts for information. Yet, until they experience the ease of use brought about by UX design, Web surfers may be oblivious to […]

4 Things to Keep in Mind as a Project Manager

Any significant project has a variety of requirements and dependencies that call on numerous individuals with varying skill sets. But, ultimately, when push comes to shove, the success or failure of any project rests on the project manager’s shoulders because of the authority and overall project visibility they have. In other words, the buck stops […]

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products or meet face-to-face with a business to hear an introductory sales pitch for services. Today, however, a significant portion of purchase research is […]
best-mobile-strategy

Best mobile strategy? Ask the right questions first.

If you’ve been slow to create mobile-friendly versions of your website – or go one step farther and create a standalone app – the stats that keep rolling out about the predominance of smart phones and tablets are likely to tip the scale for you. How much time, effort and money you pour into your mobile […]
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