Blog Posts About Digital Strategy

marketing and UX design create effective marketing strategy

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]

4 Ways to Get Ahead of the Curve in Enterprise UX

Any business that utilizes an internal portal, intranet, or application strives to achieve a seamless and intuitive user experience to ensure personnel can improve communications, mitigate downtime and accomplish tasks more efficiently. Because the impact of UX for internal business needs derives its value from workforce optimization, the stakes to achieve a superb experience increase […]

Proving the Value of UX Design

Using a website or application that has been optimally designed based on user experience (UX) is like a breath of fresh air for users typically encumbered by poorly designed platforms during their online hunts for information. Yet, until they experience the ease of use brought about by UX design, Web surfers may be oblivious to […]

Tackling the IT Talent Deficit With Strategic Resourcing

One of the most pressing challenges for businesses—from small and mid-sized to the Fortune 500—is a dire lack of talent in the IT field. Organizations in every industry are experiencing a severe hiring crunch as they attempt to fill crucial technical positions. In fact, in a recent survey of IT leaders conducted by InformationWeek, 88 […]

4 Things to Keep in Mind as a Project Manager

Any significant project has a variety of requirements and dependencies that call on numerous individuals with varying skill sets. But, ultimately, when push comes to shove, the success or failure of any project rests on the project manager’s shoulders because of the authority and overall project visibility they have. In other words, the buck stops […]

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products or meet face-to-face with a business to hear an introductory sales pitch for services. Today, however, a significant portion of purchase research is […]

Mobile Commerce Is Exploding: Will You Be in on the Boom?

If there is a single image that represents technology’s importance in our society today, it would likely be the familiar sight of a group of people all looking down intently at a mobile device while walking to their various destinations. Although mobility has likely increased the frequency with which people bump into each other as […]

Keeping Your Head Above Water in a Sea of Big Data

  Big Data Visualization: The Key to Your Business Intelligence Strategy Everywhere you turn, big data is seemingly staring you in the face. You have heard all the hype, and as a marketing decision maker, the concept makes sense. The ability to break down tremendous quantities of digital information into an actionable business intelligence strategy […]
much-ado-mobile

Much ado about mobile

U.S. consumers will make 29 percent of their online purchases (excluding food and travel) via smartphones and tablets in 2014, according to Forrester Research’s report US eCommerce Forecast: 2013 To 2018. That’s a notable jump from last year’s 21 percent. And mobile-generated sales (excluding food and travel) are expected to reach $86 billion this year — […]
digital-assets-do-you-need

Common-Sense Strategy: What Digital Assets Do You Need to Reach Your Business Goals?

Part of the critical thinking process involves evaluating your goals and then looking at the reality of your assets. Consider your business goals first and foremost, then look at what it’s going to take to meet your goals … in short, focus on your requirements before getting romanced by “features.” So what are you trying […]