Blog Posts Tagged With branding

self-service

What an Effortless Experience Means for UX Design

Using your company’s products should be easy. Most executives and business leaders are quick to agree. Nobody would choose to make the process of  purchasing and using a product harder than it needs to be, right? But customers don’t think of a product or service as an end of its own. It is inevitably linked […]
internal alignment

How to Achieve Internal Alignment on UX Vision

Offering a great user experience (UX) is one of the most effective ways to drive engagement, increase spending, and improve customer loyalty. A cohesive, meaningful UX encourages users to form a relationship with the brand. There isn’t anything new or even uncontroversial about this. It’s a fundamental truth that some of the greatest business leaders […]
How to get started with UX

How to Get Started with UX

User experience (UX) is no longer an optional component of a larger branding initiative — it’s a necessary aspect of business survival. The UX design process is an almost scientific approach to understanding customer behaviors and using that data to create unique, engaging solutions that convert sales and create long-term brand ambassadors. Intimidated yet? You […]
Why you should care about VUI

Why should you care about VUI?

User expectations are changing and adoption of VUI will only increase. As adoption increases, voice experiences will become more of a gatekeeper to accessing certain customer segments. Without VUI, you may not be able to reach some of the customers you want to reach as those customers will come to expect the convenience and delight […]
Restoring brand image through a better user experience

Restoring Brand Image Through Improved User Experience

These days, customer service is king. According to a recent report from customer intelligence consulting firm Walker, customer experience is expected to overtake price and product as the key brand differentiator within the next three years. Forward-thinking businesses that want to cultivate sustainable long-term growth and a positive brand image are already laying the foundation for […]

UX Design Process: AWB’s Ready to Rumble Competition

In our weekly meetings, the UX team kept talking about wanting to do work that mattered (charity-based, pro-bono, etc.) … something that went a little beyond our day-to-day work. We were also looking for a project the entire team could collaborate on, which we don’t get to do very often. When one of our designers noticed […]

The Customer Experience: What Will They Say About Your Business?

While not everybody can make The New York Times Bestseller List, everybody is, in a sense, a storyteller. We tell stories every day—about everything from where we went last night to what we had for breakfast. Savvy business owners, take heed: Very often, those stories revolve around customer experiences. A clear parallel can be drawn […]