Blog Posts Tagged With branding

How to get started with UX

How to Get Started with UX

User experience (UX) is no longer an optional component of a larger branding initiative — it’s a necessary aspect of business survival. The UX design process is an almost scientific approach to understanding customer behaviors and using that data to create unique, engaging solutions that convert sales and create long-term brand ambassadors. Intimidated yet? You […]
Why you should care about VUI

Why should you care about VUI?

User expectations are changing and adoption of VUI will only increase. As adoption increases, voice experiences will become more of a gatekeeper to accessing certain customer segments. Without VUI, you may not be able to reach some of the customers you want to reach as those customers will come to expect the convenience and delight […]

UX Design Process: AWB’s Ready to Rumble Competition

In our weekly meetings, the UX team kept talking about wanting to do work that mattered (charity-based, pro-bono, etc.) … something that went a little beyond our day-to-day work. We were also looking for a project the entire team could collaborate on, which we don’t get to do very often. When one of our designers noticed […]

The Customer Experience: What Will They Say About Your Business?

While not everybody can make The New York Times Bestseller List, everybody is, in a sense, a storyteller. We tell stories every day—about everything from where we went last night to what we had for breakfast. Savvy business owners, take heed: Very often, those stories revolve around customer experiences. A clear parallel can be drawn […]