Blog Posts Tagged With forrester

sales challenges that can be improved with UX

5 Sales Challenges That Can Be Improved With UX Design

In a recent Forrester study, a dichotomy was drawn between organizations that invest in customer experience and those that do not. Forrester’s data determined that over a five year period, the organizations that adopted CX-driven practices saw a 17 percent spike in revenue year-over-year. Meanwhile, organizations that were slow to adapt grew at only 3 […]

From UX to CX: Businesses Must Adapt in the Age of the Customer

Marked by the mass digitalization of networked computers that began in the early 1990s, we are now entering a new “age of the customer,” which according to Forrester requires a new business approach to remain competitive, and foster a culture of “customer obsession.” Early on, many organizations found through studies that high quality websites promoted […]

Taking the Guesswork out of Mobile App Development and Engagement

Remember Apple’s “there’s an app for that” iPhone 3 commercial? It may seem like ancient history now but, in fact, the viral and eventually trademarked phrase was thrust into the public’s collective consciousness just six years ago. Since that time, mobile app development has grown increasingly popular. As a matter of fact, recent research from […]

Who’s Minding the Store? The Importance of eCommerce User Experience

Traditionally, brick-and-mortars have focused on presenting their storefronts in a favorable light. They work to ensure signage is easy to read and that it clearly marks their location. They design window displays to be aesthetically pleasing and showcase popular offerings and special promotions. And, they task employees with ensuring the insides of their shops are […]

User Experience Design: What Every Marketer Needs to Know

  One of the exciting – and sometimes daunting – challenges that’s evolved from the digital age is that businesses are constantly given more and better ways to communicate with customers and prospects. Relaying brand messages and creating engagement are two of a marketer’s most critical job responsibilities, so this expanded reach impacts these professionals […]

Banks lag when it comes to mobile user experience

Image SourceNow more than ever, businesses are ramping up their UX efforts because the positive ROI of a good Customer Experience is becoming clear as customer loyalty and profits increase. And it’s not just theory, either. Forrester’s Customer Experience index (CXi) shows a direct relationship between a positive customer experience and higher profits. CXi measures […]
much-ado-mobile

Much ado about mobile

U.S. consumers will make 29 percent of their online purchases (excluding food and travel) via smartphones and tablets in 2014, according to Forrester Research’s report US eCommerce Forecast: 2013 To 2018. That’s a notable jump from last year’s 21 percent. And mobile-generated sales (excluding food and travel) are expected to reach $86 billion this year — […]