Blog Posts Tagged With marketing strategy

5-Business-Problems-Solved-by-UX

5 Business Problems Solved by UX

When scaling a business, it’s important to identify inefficiencies in your operations and sales performance early on. Unfortunately, many organizations don’t know where to begin when assessing their short and long-term business needs while learning from, and avoiding, costly mistakes. User experience (UX) design can provide several benefits to companies who are looking to improve […]
marketing and UX design create effective marketing strategy

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]

UX Design and Marketing: Two Sides of the Same Coin?

UX designers and marketers are both after the same thing—learning to understand the needs and wants of their customers. In many instances, UX specialists even use some of the same tactics as marketers to enhance their websites or applications, as highlighted by DesignForUse CEO Nishant Jain in his article “User Experience Design—The New Age Marketing […]

How to Avoid the ‘Technology for Technology’s Sake’ Trap

In many ways it seems that we are in the early stages of an era of innovation that could realistically equal, or even surpass, the Industrial Revolution that transformed business and life in the late 18th and early 19th centuries. Working in the technology consulting business, it’s easy to see that we have entered into […]