Blog Posts Tagged With usability testing

Design Sprint

Improve Team Strategy with Design Sprinting

Coming up with fresh, innovative ideas isn’t always easy. Real creativity can often seem just out of reach, or something that only gifted visionaries are capable of. But creativity is a skill that can be improved. It is not, as the Ancient Greeks believed, a kind of “divine madness” that only a few lucky people […]
Design-That-Allows-Users-Help-Themselves

Design That Allows Users to Help Themselves

Self-service applications have become a major consumer trend in the past few years. In fact, 50 percent of consumers now prefer self-service over interacting with someone else to solve an issue. So how does this affect UX designers, and the way products are built? Read on to learn all about self-service applications and how to […]

Emerging Tech Underscores the Importance of UX Testing

Even UX is subject to the primary tenet of evolution—survival of the fittest. After years of experimentation in web design, industry standards and best practices have been firmly established and accepted by a majority of developers and designers. Even mobile, which is a relatively new interface by comparison, leaned on a set of OS-reinforced design […]

5 Takeaways from “The Future of UX” Webinar with Lou Rosenfeld and Chris Hicken

Earlier this year on March 23, Lou Rosenfeld, the publisher for Rosenfeld Media, spoke with Chris Hicken, the President and COO of ubiquitous online presence UserTesting in a webinar entitled “The Future of UX.” With years of practice in user experience working to both launch startups and modernize global brands, both Rosenfeld and Hicken have […]

Proving the Value of UX Design

Using a website or application that has been optimally designed based on user experience (UX) is like a breath of fresh air for users typically encumbered by poorly designed platforms during their online hunts for information. Yet, until they experience the ease of use brought about by UX design, Web surfers may be oblivious to […]

Accessibility Design—Optimizing the Digital Experience for Everybody

When designing a website, the first thing to take into account is one of the most basic: is my website accessible to a variety of users? Accessible design is defined as a design process in which the needs of people with disabilities are specifically considered (these typically include aesthetic features like font size, button colors […]

IoT Marketing Strategy: Designing Success for your SMB

It’s noon. You’re famished. You head outside to find some lunch, but you can’t make up your mind about where to eat. All of a sudden your phone vibrates. It’s an alert from the sandwich shop to your right. You haven’t been there since you called in an order for a pastrami sandwich last month. […]

eCommerce Best Practices – Are You Ready for 2016?

The 2015 holiday shopping season hit a new high this year with online sales that reached over $105 billion (a whopping 9 percent over 2014) according to the National Retail Federation. This number greatly exceeded Adobe Digital Index’s (ADI) “2015 Holiday Online Shopping Predication,” of a record $83 billion in online sales. With the influx […]

Is Your eCommerce Website Working for You?

The importance of your website in relation to business strategy cannot be understated in today’s digital economy. Potential customers will look to your website for evidence of trustworthiness, competence, superior products and services. Is your company doing all it can to optimize the user experience? Take this quiz to see how well you rank!  To […]

Confirmation Bias: The True Value of Newcomer Eyes in User Research

If you have ever worked on a project over a long period of time, you have likely felt the phenomenon known as a confirmation bias. Confirmation bias, a term first coined by psychologist Peter Wason in a 1960 research paper, is generally defined as the tendency to seek out and analyze information in a way […]
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