Blog Posts About Customer Experience

why ceos cannot be skeptical about budgeting for UX part 2

Why CEO’s Cannot Be Skeptical About Budgeting For UX – Part II

Halfway through 2017, savvy organizations are already laying the foundation for their 2018 strategies and building the budgets that will help them reach their goals. In Part 1 of this series we examined a few ways that UX research and design can be imperative for helping organizations succeed, despite the fact that many CEOs remain […]

The Customer Experience: What Will They Say About Your Business?

While not everybody can make The New York Times Bestseller List, everybody is, in a sense, a storyteller. We tell stories every day—about everything from where we went last night to what we had for breakfast. Savvy business owners, take heed: Very often, those stories revolve around customer experiences. A clear parallel can be drawn […]

5 Takeaways from “The Future of UX” Webinar with Lou Rosenfeld and Chris Hicken

Earlier this year on March 23, Lou Rosenfeld, the publisher for Rosenfeld Media, spoke with Chris Hicken, the President and COO of ubiquitous online presence UserTesting in a webinar entitled “The Future of UX.” With years of practice in user experience working to both launch startups and modernize global brands, both Rosenfeld and Hicken have […]

From UX to CX: Businesses Must Adapt in the Age of the Customer

Marked by the mass digitalization of networked computers that began in the early 1990s, we are now entering a new “age of the customer,” which according to Forrester requires a new business approach to remain competitive, and foster a culture of “customer obsession.” Early on, many organizations found through studies that high quality websites promoted […]

Six UX Design Stats That Might Surprise You

If you maintain a company website or offer a web or mobile application to customers as an engagement tool or to your employees for collaboration, you are probably aware of just how critical UX design is in the online world today. As user expectations for a seamless, simple experience continue to grow—especially for products or […]
Customer Experience Mapping

Customer experience mapping helps find the best way to serve your customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a valuable exercise that builds on your user research to create a great experience for your target audience. In Part 2, we’ll explore the […]
mapping-customer-exp

Mapping a Great Customer Experience

Now that we have GPS to lead us wherever we need to go, many of us wouldn’t think about unfolding and poring over a traditional map to chart out a trip. So it may sounds a little old-fashioned when I tell you that I consider mapping to be a crucial step in creating an effective, […]
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