Blog Posts About Technology

Get C-Suite Buy In on Chatbots

3 Strategies For Getting C-Suite Buy-In On Chatbots

The chatbot has made significant strides since the earliest iterations just a decade ago. It is defined as a service, powered by rules and sometimes artificial intelligence, that interacts via a chat interface. Years ago, chatbots like Microsoft Word’s pixilated paperclip, Clippy, assisted users by answering basic questions and performing rudimentary tasks. Many users would argue this […]
people using IoT devices

4 Tips for Pairing a Great User Experience with Your IoT Device

At the turn of the decade, the Internet of Things was still a largely conceptual and primordial entity. Nonetheless, experts in the tech sector were generally in consensus that the IoT would become a global force in the very near future. Today, there are now an astounding 22.9 billion connected devices integrated into the network […]
sitting at computer

How to Select the Right E-Commerce Platform for Your Business, Part 2: WooCommerce

In Part 1 of this series, it was explained that before any business can develop a digital presence, it must first lay the solid foundation on which the business will be built. Selecting the right e-commerce platform is the most critical component of that foundation. We shared the pros and cons of e-commerce platform Magento, […]

Emerging Tech Underscores the Importance of UX Testing

Even UX is subject to the primary tenet of evolution—survival of the fittest. After years of experimentation in web design, industry standards and best practices have been firmly established and accepted by a majority of developers and designers. Even mobile, which is a relatively new interface by comparison, leaned on a set of OS-reinforced design […]

Connected Car UX: ReachNow Ignites Thoughts on the Future of Car-sharing

Seattle’s fastest-growing new meetup, IoT Hub, hosted its fourth event with Steve Banfield, CEO of ReachNow, BMW’s new car-sharing service. ReachNow is headquartered in Seattle and already has hundreds of vehicles deployed around the city. Prior to ReachNow, Steve led another connected car company, INRIX, into the smart parking market with the acquisition of ParkMe. While […]
The newly released iPhone 7 and 7 Plus

4 Key Takeaways on the iPhone 7 Launch for Business Leaders

In many ways product launches from Apple, like the iPhone 7, can be seen as the zeitgeist that propels the user experience today. On one hand, the company can be seen as an innovator, introducing design changes and new features that affect how every one of us interacts with (or comes to expect to interact […]

The UX of Virtual Reality for Business

After years of buzz, virtual reality (VR) had a watershed moment in 2016 as Deloitte predicted that the industry would have its first billion dollar year. About 70 percent of revenue is being derived from VR hardware sales, with the remainder coming primarily from the sale of compatible video games. Following in the footsteps of […]

IoT Marketing Strategy: Designing Success for your SMB

It’s noon. You’re famished. You head outside to find some lunch, but you can’t make up your mind about where to eat. All of a sudden your phone vibrates. It’s an alert from the sandwich shop to your right. You haven’t been there since you called in an order for a pastrami sandwich last month. […]

Data Center vs. the Cloud: Should I Move My Business?

Data centers contain all of a company’s proprietary data and are an essential part of any organization’s network. Traditionally, data centers are located on-site and managed by in-house IT departments. Yet, the emergence of cloud-based offerings has business leaders asking, “should I move my business to the cloud?” Many organizations seem to think they should. […]