Blog Posts About UX Design

Website Navigation Design: Three Common Mistakes to Avoid

As eCommerce continues to grow, consumers are consistently given more freedom than ever when it comes to when they shop, where they shop and how they shop (for example, using their phone when they’re on the go versus on a desktop at home). In fact, according to findings from the Center for Retail Research, online […]

Tackling the IT Talent Deficit With Strategic Resourcing

One of the most pressing challenges for businesses—from small and mid-sized to the Fortune 500—is a dire lack of talent in the IT field. Organizations in every industry are experiencing a severe hiring crunch as they attempt to fill crucial technical positions. In fact, in a recent survey of IT leaders conducted by InformationWeek, 88 […]

Enterprise Applications and Their Impact on Employee Retention

Although it may not receive as much attention as product innovation or quality customer service, employee retention is just as critical to an organization’s success as any other facet of business. In this article we will discuss how enterprise applications can help lead to organizational retention. When Employees Leave Retention is important largely because attrition […]

Who’s Minding the Store? The Importance of eCommerce User Experience

Traditionally, brick-and-mortars have focused on presenting their storefronts in a favorable light. They work to ensure signage is easy to read and that it clearly marks their location. They design window displays to be aesthetically pleasing and showcase popular offerings and special promotions. And, they task employees with ensuring the insides of their shops are […]

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products or meet face-to-face with a business to hear an introductory sales pitch for services. Today, however, a significant portion of purchase research is […]

The Importance of Intranet Usability: A Note to the C-Suite

As an executive, wearing many professional hats is part of your job. On any given day, you might be dealing with budget issues, hiring decisions or project deadlines. However, your ability to multi-task and handle this myriad of responsibilities makes your job both rewarding and challenging. As a member of the C-suite, you also understand […]

Mobile Strategy: Google Update Places Emphasis on Mobile Friendliness

Last month, Google rolled out an updated algorithm for mobile searches designed to reward websites that are optimized for mobile—meaning they are easy to view and use—with better search rankings. The algorithm’s release date quickly became known as the beginning of “Mobilegeddon,” the implication being that websites with no mobile strategy in place and thus, […]

User Experience Design: What Every Marketer Needs to Know

  One of the exciting – and sometimes daunting – challenges that’s evolved from the digital age is that businesses are constantly given more and better ways to communicate with customers and prospects. Relaying brand messages and creating engagement are two of a marketer’s most critical job responsibilities, so this expanded reach impacts these professionals […]

Mobile Commerce Is Exploding: Will You Be in on the Boom?

If there is a single image that represents technology’s importance in our society today, it would likely be the familiar sight of a group of people all looking down intently at a mobile device while walking to their various destinations. Although mobility has likely increased the frequency with which people bump into each other as […]

Six UX Design Stats That Might Surprise You

If you maintain a company website or offer a web or mobile application to customers as an engagement tool or to your employees for collaboration, you are probably aware of just how critical UX design is in the online world today. As user expectations for a seamless, simple experience continue to grow—especially for products or […]