Blog Posts About Website Design

Website Navigation Design: Three Common Mistakes to Avoid

As eCommerce continues to grow, consumers are consistently given more freedom than ever when it comes to when they shop, where they shop and how they shop (for example, using their phone when they’re on the go versus on a desktop at home). In fact, according to findings from the Center for Retail Research, online […]

Mobile App Development: Native vs. Hybrid vs. Mobile Websites

Mobile devices provide both consumers and businesses with innovative ways to access information, create media and ultimately, solve problems. Unfortunately, with the proliferation of different devices on the market, your application’s potential users are fragmented across a variety of platforms and technologies. To get your application or website across multiple platforms, there are a few […]

Who’s Minding the Store? The Importance of eCommerce User Experience

Traditionally, brick-and-mortars have focused on presenting their storefronts in a favorable light. They work to ensure signage is easy to read and that it clearly marks their location. They design window displays to be aesthetically pleasing and showcase popular offerings and special promotions. And, they task employees with ensuring the insides of their shops are […]

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products or meet face-to-face with a business to hear an introductory sales pitch for services. Today, however, a significant portion of purchase research is […]

User Experience Design: What Every Marketer Needs to Know

  One of the exciting – and sometimes daunting – challenges that’s evolved from the digital age is that businesses are constantly given more and better ways to communicate with customers and prospects. Relaying brand messages and creating engagement are two of a marketer’s most critical job responsibilities, so this expanded reach impacts these professionals […]
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Adaptive design or progressive enhancement?

A lot of business blogs will suggest that you start your web development conversation by deciding whether you need to build either a responsive or an adaptive website. There’s some confusion inherent in asking that question, as responsive and adaptive design aren’t opposites. Responsive means creating a site that works well and looks good on […]
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Ticketmaster: Making the Case for a UX Transformation

You’d be hard pressed to find anyone who has never done business with Ticketmaster, and even harder-pressed to find diehard fans. From a PR perspective, it’s definitely not easy being Ticketmaster. The giant ticket broker has been a lightning rod in the entertainment world, generating waves of negative feedback over the years regarding its fees […]
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Effective User-Friendly Touch-First Web Design

Simplify Remember that touch controls are about direct manipulation Make sure your touch targets are BIG Do not rely on Hovering Give feedback and guidance where possible   Simplify Strip out excess design elements and distracting content. Make content the primary focus. Make the calls to action distinctive and touch-able.   Remember that touch controls […]
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