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Banks lag when it comes to mobile user experience

Image SourceNow more than ever, businesses are ramping up their UX efforts because the positive ROI of a good Customer Experience is becoming clear as customer loyalty and profits increase. And it’s not just theory, either. Forrester’s Customer Experience index (CXi) shows a direct relationship between a positive customer experience and higher profits. CXi measures […]
much-ado-mobile

Much ado about mobile

U.S. consumers will make 29 percent of their online purchases (excluding food and travel) via smartphones and tablets in 2014, according to Forrester Research’s report US eCommerce Forecast: 2013 To 2018. That’s a notable jump from last year’s 21 percent. And mobile-generated sales (excluding food and travel) are expected to reach $86 billion this year — […]
Customer Experience Mapping

Customer experience mapping helps find the best way to serve your customers

Mapping a great customer experience: Part 2 In Part 1 of this series on customer experience mapping, we provided a quick introduction and overview. As you’ll recall, customer experience mapping is a valuable exercise that builds on your user research to create a great experience for your target audience. In Part 2, we’ll explore the […]
microphone

The future of travel: Q&A with Will Daugherty

A few years back, UpTop worked on an innovative travel project with Seattle’s Will Daugherty, who was then president of Expedia’s Destination Services & Expedia Local Expert division. Daugherty is now SVP & GM of DoubleDown Interactive, a social and mobile game company. When we touched base with him recently, we asked for his thoughts […]