visual design Archives

Design Thinking, UX Design, Website Design

5 Steps to Optimize Website Navigation

Organizations have much to gain by applying the principles of design to the user experience (UX). When properly implemented, a cohesive UX design can improve nearly every customer-oriented performance...

UpTop Team

Digital Strategy, UX Design, Website Design

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website ...

UpTop Team

Design Thinking, UX Design

UpTop’s Ideal UX Process

No one day at a design agency is the same, especially here at UpTop. Every project that comes in is different, and every client is unique. Requirements, timelines, and budgets swirl like the wind. You...

UpTop Team

Digital Strategy, UX Design, Website Design

Psychology and UX: Building a Brand Consumers Can Trust

As you continue to emphasize your brand’s online presence, don’t forget to capture the characteristics that have been fundamental to building your offline organization. One such vital component of...

UpTop Team

Digital Strategy, UX Design, Website Design

Effective Website Redesign: Time to Stop Putting it off

The buying journey for customers in both the B2B and B2C spaces has changed radically in the last few years. In the past, consumers would visit brick-and-mortar locations to research retail products o...

UpTop Team

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5 Steps to Optimize Website Navigation

3 Strategies for Design that Look Great, Work Great and Actually Sell

UpTop’s Ideal UX Process

Effective Website Redesign: Time to Stop Putting it off

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