Blog Posts About UX Design

FinTech and UX: Ignoring the User Could Mean Banks Are Giving Money Away

When Quicken Loans revealed the first ever fully-online mortgage lending service “Rocket Mortgage,” there was, with good reason, a fair degree of doubt among consumers. The company’s slogan is curiously simple—press button, get mortgage. It can’t be that easy, can it? But indeed, Rocket Mortgage has disrupted the FinTech industry by designing a platform that […]

Uptop’s UX Discovery Workshop

Our UX team recently conducted a 3-day Discovery Workshop for a client in the healthcare industry. Their company was using an analog process for their clients’ paperwork; thus, we were tasked with finding a way to incorporate new technologies and improve the digital user experience. Another challenge was to find a solution to their current […]

Connected Car UX: ReachNow Ignites Thoughts on the Future of Car-sharing

Seattle’s fastest-growing new meetup, IoT Hub, hosted its fourth event with Steve Banfield, CEO of ReachNow, BMW’s new car-sharing service. ReachNow is headquartered in Seattle and already has hundreds of vehicles deployed around the city. Prior to ReachNow, Steve led another connected car company, INRIX, into the smart parking market with the acquisition of ParkMe. While […]
The newly released iPhone 7 and 7 Plus

4 Key Takeaways on the iPhone 7 Launch for Business Leaders

In many ways product launches from Apple, like the iPhone 7, can be seen as the zeitgeist that propels the user experience today. On one hand, the company can be seen as an innovator, introducing design changes and new features that affect how every one of us interacts with (or comes to expect to interact […]

Can Enterprise UX Solve the Workplace Engagement Crisis?

Based on the results of a recent Gallup poll of millennial employees, business leaders are faced with a serious crisis. According to the poll, only 29 percent of respondents claimed to be actively engaged in the workplace. This is particularly significant because millennials are now the largest age group in the workforce, representing 38 percent […]

The UX of Virtual Reality for Business

After years of buzz, virtual reality (VR) had a watershed moment in 2016 as Deloitte predicted that the industry would have its first billion dollar year. About 70 percent of revenue is being derived from VR hardware sales, with the remainder coming primarily from the sale of compatible video games. Following in the footsteps of […]

4 Ways to Get Ahead of the Curve in Enterprise UX

Any business that utilizes an internal portal, intranet, or application strives to achieve a seamless and intuitive user experience to ensure personnel can improve communications, mitigate downtime and accomplish tasks more efficiently. Because the impact of UX for internal business needs derives its value from workforce optimization, the stakes to achieve a superb experience increase […]

How Can You Enhance UX for a More Universal Appeal?

When traveling to a foreign country where you don’t speak the native language, a translation dictionary is an indispensable asset. Without being able to communicate with the locals, you might have trouble with simple tasks like ordering a meal or finding your hotel. Equipping yourself with tools like a translation dictionary allows for universal communication […]

Five UX Tips to Optimize Your Mobile Strategy

We’re living in a mobile-first world. The proof is in the data, aggregated by Smart Insights. Its 2015 report spoke to the increasing significance of mobile devices in business, commerce and lifestyle, demonstrating a clear need for businesses to increase their emphasis on this booming platform. Some of the most easily seen components of their […]

5 Takeaways from “The Future of UX” Webinar with Lou Rosenfeld and Chris Hicken

Earlier this year on March 23, Lou Rosenfeld, the publisher for Rosenfeld Media, spoke with Chris Hicken, the President and COO of ubiquitous online presence UserTesting in a webinar entitled “The Future of UX.” With years of practice in user experience working to both launch startups and modernize global brands, both Rosenfeld and Hicken have […]