Blog Posts Tagged With marketing

3 Examples of Business Problems Solved by UX Design

Until recently, everyday objects and business tools were defined by technology, and technology was largely determined by engineers. Consider the telephone. From Alexander Graham Bell’s first experiments, up until the moment Steve Jobs entered the scene, telephone design meant making the product look attractive – and little more. For most of human history engineers have […]
Growth Hacking that creates great UX

Growth Hacking That Creates Great UX

To some entrepreneurs, growth hacking sounds like short-term, get-rich-quick business planning. But it’s definitely more than that. Growth hacking means more than obsessively focusing on increasing the number of users your product has. Although this remains a defining feature of the growth hacking strategy, it doesn’t work unless you put plans in place for keeping […]

5 Marketing Challenges That Can Be Solved With UX

There are millions of brand voices out there trying to grab our attention and connect every day. As a marketer, I’m continually scrutinizing how other brands market to me. Each generation brings us new challenges on how to communicate with them effectively. To maintain relevance, however, marketers need to rise to these challenges by incorporating […]

Why Growth Hacking Is UX Design

Sitting at the crossroads of engineering, data science, and creative marketing is a growing trend that the start-up industry has termed “growth hacking.” Although not quite a buzzword – yet, growth hacking is used to describe the rhythms that encourage quick and scalable growth for start-up companies. Sean Ellis coined the term, and it arose […]
Experience Umbrella

Gartner APPS Recap: Emotions Charge Experience

Think about the last time you had an excellent experience, whether that is online or in-store. What did that make you feel? Happy, engaged and satisfied are common words used when customers relate good interactions with businesses. Now think about a time where you had a terrible experience with a company. When you got off […]
marketing and IT working together

6 Solutions for Bridging the Gap Between Marketing and IT on Your Next UX Project

As a business leader, you know how difficult it can be to reach a true consensus when pursuing new initiatives. While various departments within your organization are working towards one goal, there are bound to be disagreements from time to time. Not everyone will want to take the same path, or share your beliefs in […]

3 Strategies for Design that Look Great, Work Great and Actually Sell

It’s not uncommon for different stakeholders to have different opinions about the right design decisions for your company. Engineering is focused on the efficiency and sustainability of the website or software product. Marketing is focused on conversion rates and acquisition. Design is focused on a delightful, clear and seamless user experience. It’s important to remember […]
marketing and UX design create effective marketing strategy

3 Ways Marketing and UX Can Work Together to Drive Profitability

Initially it may seem that pairing marketers with a user experience (UX) research and development team might make for an odd couple. The end goal of marketers is to convince individuals to purchase your goods or services. UX teams, on the other hand, put themselves in the shoes of potential clients and provide the greatest […]

UX Design and Marketing: Two Sides of the Same Coin?

UX designers and marketers are both after the same thing—learning to understand the needs and wants of their customers. In many instances, UX specialists even use some of the same tactics as marketers to enhance their websites or applications, as highlighted by DesignForUse CEO Nishant Jain in his article “User Experience Design—The New Age Marketing […]

The Top Five Ways Business Intelligence Can Transform Operations

In today’s saturated, highly competitive business landscape, great instincts are no longer enough to sustain success over the long term. Having a good feel for decision-making is certainly an advantage, but with so many sources of information available, to stay competitive organizations must be able to access and interpret that data in real-time. In fact, […]
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