Blog Posts Tagged With mobile user experience (UX)

search-engine-optimization

Why SEO Matters to UX Design

SEO is about so much more than keywords and backlinks. Sure, those things are still important, but Google balances hundreds of ranking factors to bring results to its users. The key to crafting a foolproof SEO strategy is understanding what search engines are looking for: high-quality websites that meet users’ expectations. Unsurprisingly, user experience (UX) […]

Five UX Tips to Optimize Your Mobile Strategy

We’re living in a mobile-first world. The proof is in the data, aggregated by Smart Insights. Its 2015 report spoke to the increasing significance of mobile devices in business, commerce and lifestyle, demonstrating a clear need for businesses to increase their emphasis on this booming platform. Some of the most easily seen components of their […]

Responsive Website vs. Mobile App: What is best for the user experience?

Responsive websites are designed to be easily read and navigated across a variety of devices and platforms. Put simply, responsive design is a “one-size-fits all approach” when it comes to your website. However there are many benefits that come with a responsive website, which leaves several companies to question whether they need a mobile application […]

Taking the Guesswork out of Mobile App Development and Engagement

Remember Apple’s “there’s an app for that” iPhone 3 commercial? It may seem like ancient history now but, in fact, the viral and eventually trademarked phrase was thrust into the public’s collective consciousness just six years ago. Since that time, mobile app development has grown increasingly popular. As a matter of fact, recent research from […]

Mobile Strategy: Google Update Places Emphasis on Mobile Friendliness

Last month, Google rolled out an updated algorithm for mobile searches designed to reward websites that are optimized for mobile—meaning they are easy to view and use—with better search rankings. The algorithm’s release date quickly became known as the beginning of “Mobilegeddon,” the implication being that websites with no mobile strategy in place and thus, […]

User Experience Design: What Every Marketer Needs to Know

  One of the exciting – and sometimes daunting – challenges that’s evolved from the digital age is that businesses are constantly given more and better ways to communicate with customers and prospects. Relaying brand messages and creating engagement are two of a marketer’s most critical job responsibilities, so this expanded reach impacts these professionals […]

Mobile Commerce Is Exploding: Will You Be in on the Boom?

If there is a single image that represents technology’s importance in our society today, it would likely be the familiar sight of a group of people all looking down intently at a mobile device while walking to their various destinations. Although mobility has likely increased the frequency with which people bump into each other as […]

Mobile User Experience Design Must Be Part of Your Ecommerce Strategy

For years, creating a top-notch ecommerce user experience (UX) was primarily about creating a simple, intuitive desktop website. While desktop site design and functionality remain paramount for businesses with an online presence, today’s companies must also consider the importance of creating a robust mobile strategy with a high-quality user experience via a custom application, a […]

Apple Watch Apps: Developing on the Edge of the Unknown

Meeting technical challenges in the face of the unknown can be difficult. Sometimes a developer’s best guess is the only thing they have to go on – but, as with most things, experience is everything. Consider the Apple Watch. This watch has the potential to change (yet again) how people are operating within their world. […]